About the new look

To celebrate our 10th anniversary we worked with London design agency Lambie-Nairn to come up with a contemporary spin on the Pure logo and a series of bright, colourful ‘expressions’ which will be used across everything we do.

Unveiled at this year’s Consumer Electronics Show in Las Vegas, the new brand identity both echos the clean classic design that Pure is known for and represents the rich and vibrant content experience that our products and services deliver.

We hope you like it!

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